Business of Art
Most artists start out working from a home studio – and many prefer to keep it that way.
However, you can’t expect the world to beat a path to your door! So here are some ways to get your work in front of new audiences.
Even if there is not one in your area, you may be able to participate in an established neighborhood art tour. Some artists are happy to host a guest artist – especially if your work does not compete with what they have to offer! Such an arrangement may include a fee, percentage of sales, and/or volunteering to help publicize, set up, clean-up, etc. Try to make arrangements many months in advance, so details about your participation can be included in the event’s publicity.
Two local happenings this month are the Weaverville Art Safari, May 2-3, 2015; and the Kenilworth Studio Stroll, May 23-24, 2015.
Research which art museums and art centers sponsor artist talks, demonstrations or art festivals. Volunteer to help a participating artist at an event before deciding to jump in the deep end of the pool. This is a great way to learn about the event schedule, the physical aspects of setup and breakdown, and get a preview of the audience.
Connect with your local arts council and find out about any exhibit opportunities offered there. Discuss the possibility of add-on events or incentives to draw attention and increase attendance.
Routinely explore existing opportunities to show in your area and beyond, including retail stores, restaurants, service-based businesses, libraries, educational facilities and other public buildings. Check out opportunities on the Asheville Artists listserv, which is a free Yahoo Group. Also, from the main page of the North Carolina Arts Council website, you can scroll to the bottom and click on NC Arts Everyday; then scroll down the page to click on Artist Opportunities.
Consider joining artist organizations that have an ongoing roster of exhibits, programs and other opportunities.
And finally, it’s always a good idea to ask others about their experience with various arts organizations, events, etc. Artists are generally very willing to share information and encourage others. So, don’t be shy!
