Business of Art written by visual arts consultant Wendy H. Outland. Contact her at imwhoknowsart@gmail.com “Happy New Year!” It’s a phrase that spurs us into thinking about change. January publications throughout the country are filled with articles about New Year’s resolutions. What are yours in regard to your art career?Continue Reading
Business of Art written by visual arts consultant Wendy H. Outland. Contact her at imwhoknowsart@gmail.com So, you’ve been making art for quite a while, have exhibited in a few small local shows, and are beginning to think seriously about upping your game. Most of the opportunities (juried exhibitions, festivals, galleries,Continue Reading
Business of Art written by visual arts consultant Wendy H. Outland. Contact her at imwhoknowsart@gmail.com There are multiple elements every artist should have in their portfolio. The most powerful is the artist statement. (Other documents will be discussed in later issues.) Your statement should be an informative, yet concise descriptionContinue Reading
Business of Art written by visual arts consultant Wendy H. Outland. Contact her at imwhoknowsart@gmail.com Artists often postpone getting their work into the marketplace because they are uncertain about pricing. And that’s not surprising, because there is no quick and easy formula for determining a proper pricing structure. It takesContinue Reading
Welcome to the first installment of The Business of Art, written by visual arts consultant Wendy H. Outland. Contact her at imwhoknowsart@gmail.com. Once an emerging artist has developed a body of work, they realize it’s time to get it into the marketplace. Most want someone else to do the sellingContinue Reading
