Business of Art

with Wendy H. Outland

Business of Art by Wendy H. Outland The winter holidays will soon be upon us and lots of folks enjoy gifting artwork. Are you ready? Early December is prime time to get the word out about your open studio event, or the local art market, or any special opportunities whereContinue Reading

Business of Art by Wendy H. Outland Many of us are intimidated by deadlines! For me, it began several years ago when my business started to gain momentum. Between responding to inquiries about my services and then setting a time to confer with the interested party, providing resources and materialsContinue Reading

Business of Art by Wendy H. Outland Some artists are extroverts, some are introverts; but all must apply effort to enhance their list of contacts. In order to thrive, you must consistently increase your audience. The upside is that it doesn’t take a huge bundle of money. Below are aContinue Reading

Business of Art written by visual arts consultant Wendy H. Outland. Contact her at imwhoknowsart@gmail.com For many artists it’s not easy to “toot your own horn.” You may be talented, hard-working and determined to succeed, but you must also learn to network proficiently. One thing I’ve observed is that quiteContinue Reading

Business of Art written by visual arts consultant Wendy H. Outland. Contact her at imwhoknowsart@gmail.com Most artists start out working from a home studio – and many prefer to keep it that way. However, you can’t expect the world to beat a path to your door! So here are someContinue Reading

Business of Art written by visual arts consultant Wendy H. Outland. Contact her at imwhoknowsart@gmail.com When an artist wants to sell more work, the first conversation we have is about identifying their target market. By answering a few questions, they begin to hone in on how to direct their energies.Continue Reading

Business of Art written by visual arts consultant Wendy H. Outland. Contact her at imwhoknowsart@gmail.com There is no quick and easy method for creating a collector base. It takes time and persistence to develop your identity so that your name becomes one that art lovers recognize. A great way toContinue Reading

Business of Art written by visual arts consultant Wendy H. Outland. Contact her at imwhoknowsart@gmail.com Whether you show your work at art festivals or have a studio that is open to the public, it is important to keep your sales skills honed. It is critical that you never make assumptionsContinue Reading